1/3/12

The Holidays are done and the only thing hurt was a few livers

This has been a great year for us at Historic Casanova Liquors we have brought in many new products lost a few that we loved and unveiled a new side of the craft market in Wisconsin with the introduction of Growlers. This is my thank you post to everyone that has supported us and allowed my staff and I to push the boundaries in the craft beer industry.

In December of 2010 we decided we were going to enter the business of filling growlers and that was a venture that has changed everything we now do in this store. There are way too many pros to using these 64oz refillable bottles I just can't write them all down. A few months back we did hit a little snag and had to stop selling them but after a few letters and calls to the state they agreed with me on the interpretation our license and we are now back at full steam. Today I received a package in the mail and it was a new 12 line draft tower. We will be putting in a new 12 line system in The Nova to add more beer to pick from to fill growlers and be able to put some amazing beers on tap in The Nova for you to enjoy a glass of.


The last Saturday in April 2011 was a rainy and windy one but the 3rd annual Casanova Beer Cave Festival was one of the best to date. Tickets sold out in 2 days and the lucky 400+ people got to try some amazing beers from over 25 of our top craft and specialty breweries. This year we will be hoping for a little better weather and can't wait for another great day of drinking craft beer with all of our craft beer geek friends. Tickets will go on sale the first Monday in March and the event is going to be April 28th. Tickets will be available over the phone and in person.

Everything wasn't prefect this year we did lose some great breweries such as Dogfish Head, Two Brothers, Avery, Stone and partial distribution on 3Floyds and The Bruery. This is all due to the overwhelming growth in the craft market and in the end it is a good thing. These breweries don't want empty shelves and disappointed customers so they pulled back distribution and are growing until they can come back to the market. I have had several conversations with these breweries and they do intend to come back in the future, so we can still keep our fingers crossed.

On the good side we did bring in several new breweries and have received better distribution on other such as Anderson Valley and their cans, Bear Republic, Crispin’s whole line, Kentucky Brewing, Wasatch, Squatters, B. Nektar Mead, Grand Teton, RJ Rockers, Laughing Dog, Anchorage Brewing, Peak Organic, EPIC Beer, Liefmans, Lazy Monk, Potosi, Frankenmuth, Brau Brothers, Wild Onion, Left Hand, and Moylans.


I hope there is even more to come this year and we will try our best to keep everyone informed on what we have coming in and what’s going on in the store. Happy New Years to everyone and thanks for making our store one of your choices for great craft beer.


Cheers

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